You have good people and good rhythms in place. So does the competition. So you have to grow. You have to scale. But what does that look like for your marketing team? Set your team up for success and learn the ropes with “[Seven-Step Project Lifecycle.]” where we explain in clear, simple language what working with creative teams looks like.
We answer questions like
Why do we need a creative brief?
What happens to our project files?
Do we really need another work management tool?
Pre-Brief Info Gathering
You have your strategies in place. Now, you have to think about how to get there. Research, blog posts, case studies…. you take it all in, maybe even ask an AI tool to summarize key points that speak to your strategy if you have a lot of data or not a lot of time.
Write the Brief
You don’t have to have a complex plan with four staged goals, but you do have to have a purpose, be able to explain why the tactics you selected are effective with your target audience, and how you will know that you have succeeded. Write it all in this one place.